North Star Writing
Bonnie Schiedel • writer, editor, content strategist
Corporate Writing Portfolio: What Businesses Love
Whether you're looking to refresh existing content or are starting from scratch, North Star Writing delivers effective, compelling copy that engages your customers and strengthens your brand. Please check out this partial list of examples below.
Content Marketing + Advertising Copywriting
project samples:
LCBO print flyer
Client: LCBO
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project samples:
backgrounder article
SEO-based updates to 30+ home pages
Client: Amica Senior Lifestyles
Agency: Upwordly Content
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project samples:
Client: St. Joseph's Care Group​​​​
project samples:
tourism professionals profiles for tourismrocks.ca
Agency: The New Business
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project samples:
The Jeopardy! Lovers Guide to Sudbury
6 Dark Sky Preserves in Northern Ontario
Agency: The New Business
project samples:
Returning to Work While Breastfeeding
Best Foods to Eat While Breastfeeding
Infographic text: Sports Bra History
Infographic text: Baby Teeth and Breastfeeding
Client: Bravado Designs
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Websites, Apps, Podcast Scripts + Promotional Materials
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15+ articles for First Job, Safe Job
Client: Workplace Safety & Prevention Services
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SEO-based updates to 25+ home pages
Client: Chartwell
Agency: Upwordly Content​
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LCBO website and POP in-store signage
RBC Inspired Investor magazine (editing and content consultation)
Human Performance International website
DOM International blogs and FAQ page
Wengage app site launch
Henderson Family Law site relaunch
Flourish microsite for Arthritis.ca
St. Francis Herb Farm site relaunch
Bravado Designs site relaunch and media kit
Lowerys site relaunch
The Four Seasons Bed in-room card
NWIC Radialis company backgrounder
Podcast scripts for Arthritis Society
Manulife and Heart & Stroke Foundation partnership: sleep, caregiving, women's health, emergency
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Four Seasons Hotel Washington DC
Four Seasons Resort Sharm El Sheikh
Beverly Wilshire Beverly Hills A Four Seasons Hotel
Trade and B2B Publications
article samples:
Ignite (event planning) Hotel Profile
Adrenalin (sports tourism)
Event Profile: North American Indigenous Games
Accommodations: On-campus Hosting
Sports-friendly Hotels
Other Skills + Services

• social media channel set-up and content creation
• blog posts
• proofreading and editing
• developing and writing copy for e-newsletters, postcards and other promotional materials
• crowdfunding campaign writing and consulting
• crafting vision statements
• guest speaking
• pre-arrival email for hospitality clients
• reasonable proficiency in Basecamp, ZenDesk, DivvyHQ, WordPress, CQ5, Constant Contact, HootSuite, Wix, Slack, CoSchedule, Trello
